Rosie + Sheba
Rosie DeSimone’s two children treasured the love, security and happiness that came with cuddling their baby blankies. But as they got older, they wanted bigger blankets to snuggle—so they started using her most luxurious home throws. Rosie wished her kids’ baby lovies were big enough to “grow up” with them. And there was her aha moment: Make little lovies into BIG LOViES.
Rosie believes that we never outgrow the need to feel cherished and adored. BIG LOViE blankets capture the magical comfort, healing power and innate sweetness of baby blankies for everyone. With BIG LOViEs, kids can grow up with their favorite blanket, and friends can share lovies with friends. We all need a BIG LOViE!
Rosie tapped the enormous talents of her dear friend, creative guru Sheba Fideler. Immediately taken with the idea of creating lush blankets infused with heartfelt meaning, Sheba brought her keen design eye—and her beautiful heart—to the BIG LOViE evolution.
Sheba and Rosie embraced four principles as they built their company: have fun, make beautiful products infused with love, nurture creativity and send more love out into the world!
They searched for fantastically soft, high-quality, gorgeous fabrics. They crafted spiritually uplifting messages. And they explored ways for BIG LOViE to humbly help others by launching a charitable partnership program to spread comfort, joy and love even further.
Yes, they’re phenomenal blankets. But for Rosie and Sheba, they’re so much more:
—Friends and partners, Rosie DeSimone and Sheba Fideler